Seven Sentences That Can Change the Way You Do Network Marketing
Do you have a network marketing plan? Have you written it down? Have you set yourself up for success or failure? Do you know where your business will be in one year? Five years? Twenty?
Despite popular belief, a network marketing plan does not have to be complex. Your network marketing plan simply needs to define the direction of your business and marketing. You can actually create a network marketing plan in seven sentences. Don’t spend more than five minutes on this network marketing plan. If you spend more time, you will over think and over complicate what really are simple answers.
So, get a pen and paper ready, and let’s outline the seven sentences needed to define your business marketing plan.
Seven sentences to unlock your marketing potential…
Define the purpose of your network marketing. With your marketing, what are you trying to get your intended audience to do? Do not make this a multi-tasking sentence. Many businesses fail in their marketing because they try to get their audience to do to many things. People like simple and clear direction. Do you want to get them to join your newsletter? Do you want them to go to sign up for your team right away?
Stress the benefits of your organization. Why should people choose you? Do you have a great compensation plan? Do you have free training or free online marketing help? If you don’t have any, make them and commit to acting on them now!
Define your target audience. Make this as narrow as possible. You can always widen your range later, but if you begin your marketing plan with too many intended audiences, your plan will lack a clear path and direction. Are you targeting women, men, retired persons, young persons, mothers, entrepreneurs, wealthy, middle class, etc.
Find your niche. This is key. So many marketing plans and businesses miss this important step. If you have ten competitors that are offering the same products or services and have the same basic benefits and the same target audience, how are you and your business going to stand out? Do you offer a more economical choice? Can you offer a wider range of selection? Are you more convenient? Will your advertisements be more humorous or perhaps more sentimental?
Be specific.. there are Riches in Niches!
Define which network marketing strategies you will use. Are you going to focus on telemarketing, online advertisements, radio or television? Will you give gifts or coupons as intensives? Will you ask for testimonials or rely on word of mouth from your customers?
What is your marketing budget? This should not be a hard number that you pull from your head. This number should be a percentage of your projected gross sales. So instead of stating that you will use $1,000 for marketing per month, state that you will use 3 or 4% of your projected profit for marketing.
Finally, you need to define your business identity. Ask, “What is my business’s personality? Are we honest? Do we provide excellent service? Do we perhaps offer less service but offer a better value? Do we have higher prices but better quality?” How will you present yourself to the world?
That’s it! You should have seven clear sentences. Keep this list. Put it some place safe. Frame it if you want to! Most importantly, make sure you take action on the seven sentences you wrote down.